Our story
Guangdong Mulian Tian Industrial Holdings Co., Ltd. | 2025—2026
田：陳也。樹穀曰田。象四囗。十，阡陌之制也。凡田之屬皆从田。阡陌纵横或沟浍四通的一块块农田。
“田”是汉字的一个部首，从“田”的字多与田猎、耕种有关。
“田” denotes cultivated fields and forms the root of many characters connected with farming—an origin that anchors Lander's journey from one plot to a wider agricultural landscape.
万顷良田，始于一亩三分。
从“点”到“面”
A vast field begins with one small plot — from a single point to a connected landscape.CHAPTER ONE · THE CRAFTED PATH
“Durian + coffee” opens a new format. From one fruit to one cup, the Lander lifestyle takes shape.
Store opening or storefront image
What this builds: a lifestyle touchpoint extending from fresh fruit.
CHAPTER ONE · THE CRAFTED PATH
Lander partners with Pagoda; Musang King products are set to reach one thousand stores nationwide.
[Image placeholder] Signing ceremony
What this builds: channel collaboration across a national retail network.
An occasional members-only activity IP: gathering around the seasons and returning care with good taste.
CHAPTER TWO · LANDER CLUB
In the height of summer, members gathered around fresh Musang King tasting, limited seasonal reservations, and a joyful card-game tournament.
Suggested image: fruit tasting or card-game tournament
What this builds: a member experience connecting tasting, reservations, and community.
CHAPTER ONE · THE CRAFTED PATH
The online technology company officially sets sail, using digital tools to enable brand growth.
[Image placeholder] Company launch or team portrait
What this builds: digital support for technology and brand growth.
CHAPTER TWO · LANDER CLUB
The sweetest gift for the people we love most: a Mother's Day tasting experience carrying care through good taste.
Member activity moment
What this builds: warmth and care through seasonal member experiences.
CHAPTER ONE · THE CRAFTED PATH
Lander establishes a foothold in Shenzhen and enters a faster lane for brand operations and market development across the Greater Bay Area.
Branch launch or team portrait
What this builds: a Greater Bay Area base for brand and market operations.
CHAPTER ONE · THE CRAFTED PATH
Lander makes its debut at the Shenzhen Allfood Expo, presenting the full Musang King range in one concentrated showcase.
Suggested image: booth and visitor traffic
What this builds: a trade-show setting for the portfolio and brand to meet the market.
CHAPTER ONE · THE CRAFTED PATH
Five new Musang King ice creams launch together, extending the flavour map from one fresh fruit to one frozen dessert.
Suggested image: five ice-cream products together
What this builds: product development from fresh fruit into frozen desserts.
CHAPTER ONE · THE CRAFTED PATH
Lander enters the well-known Happy Purchase supermarket in Taiyuan, taking another step in its offline retail footprint.
Supermarket shelf or on-site photograph
What this builds: an offline delivery presence through regional retail.
CHAPTER ONE · THE CRAFTED PATH
The first large container for Goodfarmer officially departs, carrying Lander's Musang King fruit toward more consumers through the Goodfarmer channel.
Suggested image: loading and dispatch scene
What this builds: a delivery loop from partnership agreement to cargo dispatch.
CHAPTER TWO · LANDER CLUB
On the winter-solstice night, VIP members gathered for a Musang King feast in the name of reunion.
Feast scene or durian opening moment
What this builds: a member relationship rooted in shared meals and distinctive taste.
CHAPTER ONE · THE CRAFTED PATH
Korea's leading television-shopping brand visits Lander to discuss cooperation, marking the first step toward internationalisation.
Visitor tour and exchange scene
What this builds: a communication window for international partners.
CHAPTER ONE · THE CRAFTED PATH
The Goodfarmer team visits Lander's Malaysian orchards in person; good fruit stands up to first-hand inspection.
Orchard visit photograph
What this builds: partners can step into the origin and see quality at the orchard.
CHAPTER ONE · THE CRAFTED PATH
Lander reaches a cooperation agreement with Joyvio, bringing leading fruit brands into step together.
[Image placeholder] Signing ceremony or brand logo
What this builds: a high-quality supply-chain foundation with a leading fruit partner.
CHAPTER ONE · THE CRAFTED PATH
Lander signs a strategic agreement with Goodfarmer, joining supply chain and channels to explore the premium durian market.
Signing handshake or brand logo
What this builds: a cooperation base where supply chain and channels move together.
CHAPTER ONE · THE CRAFTED PATH
Lander's first large Musang King liquid-nitrogen-frozen fruit shipment arrives safely, connecting the Malaysian orchard to the Chinese table.
Container arrival and fruit inspection scene
What this builds: a cross-border cold-chain link from orchard to table.
CHAPTER ONE · THE CRAFTED PATH
The Malaysian subsidiary is officially established in the heart of the Musang King region, enabling direct orchard sourcing and direct origin connection.
Subsidiary sign or local team portrait
What this builds: a subsidiary-to-origin connection in a core producing region.
CHAPTER ONE · THE CRAFTED PATH
The Lander brand opening takes place, setting the promise “One fine field, wholehearted craft, exceptional taste” in motion.
Brand opening photographs
What this builds: a shared brand promise for the team and its work.
CHAPTER ONE · THE CRAFTED PATH
Lander reaches a strategic cooperation with Guangzhou Nansha Cold Chain, opening the first mile for Malaysian Musang King cold-chain entry into China.
Nansha cold-chain base in operation
What this builds: a cross-border cold-chain starting point at the Nansha base.
LOOKING FORWARD
We do not see arrival as the finish line. Our work continues through long-term care for better fresh food.
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